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Tracy Slocum - Founder and President

With extensive experience in design, manufacturing and retail, Tracy Slocum’s natural next step was to create a brand of her own - Pretty Rugged - a Certified Women-Owned Business Enterprise. Her passion coupled with her incredible, approachable style that bridges luxury and practicality are a winning combination - the Pretty Rugged Luxe Original Blanket won best in market at NY NOW in 2018 and the Pretty Rugged Luxe Pet Blanket was awarded one of Oprah's Favorite Things 2018 - both within the first year of being in business.


Sheila Mendleson - Executive Vice President

Sheila has worked in both the private and non-profit sector. She worked for 15 years in Human Resources for PWC in Boston, and UHY in Manhattan. Her keen interest in marketing and public relations has always been evident. In addition to her corporate endeavors, Sheila spent 11 years as the Vice President of Capital Region Sponsor A Scholar, a non-profit organization that assists students by providing college tuition grants.

Her retail experience involves owning an independent bookstore, as well as sales for J. McLaughlin Clothing. She serves as a board member for several non-profit organizations including the Albany Medical Center, and the State University of Albany. Her passions include boating, fishing, college basketball and spending quality time with family.


Maria Turgeon - Product Design

Forever a New Yorker, Maria Turgeon moved to Manhattan from upstate New York to build a career in the fashion industry, working for design firms and eventually entered the entrepreneurial world with her eponymous collection, Maria Turgeon, where she designed and marketed a successful line of handbags and accessories. From there, she began a long and impactful career at Coach as an Executive SVP of design, where she managed large creative teams in a corporate setting. She currently splits her time with her family between Manhattan and the Catskill Mountains.


Pamela Fishman Cianci - Marketing

Pamela is a highly skilled and well-connected serial entrepreneur with a proven track record working both autonomously and with teams of all sizes in startup environments both on and offline for the past 20 years. As part of a significant double e-commerce business acquisition, Pamela was awarded multiple opportunities to create new revenue streams and systems. As such, Pamela has deep brand partnership, digital marketing, retail (on and offline) and user acquisition expertise. She is also a master planner with tremendous organizational and leadership skills.

Pamela currently works nationally with the Hudson’s Bay Company, owns and operates Outlined Productions - an event production and marketing consulting company, Sugar & Spike - a made-to-order bakery and ARE YOU READY? - a digital emergency planning and preparation website. As an avid skier and lover of sunshine, good food and award-winning wine, Pamela has found Northern California the perfect place to make her home and raise her family.


Lindsay Hazelton - Social Media and PR

Lindsay has a passion for social media, having worked in communications and marketing for nearly 10 years. She started her career at Barclays PLC in London, England, after graduating from the Fashion Institute of Technology in New York with a degree in Advertising and Marketing Communications. During her time at the institution, she worked in both London and New York focusing on the integration of one brand, sustainability communications and senior leader communications. With a broad background and an entrepreneurial spirit, Lindsay is helping to enhance and expand Pretty Rugged’s social media and PR - sharing this great product and story globally. 

Lindsay currently lives in Boston, MA with her husband, two daughters, labradoodle and bunny. She also runs her own health and wellness business, while chasing after two busy kids.